With our innovative product, this traffic solution captures smartphone WiFi signals in predefined areas and conversion points within a store giving retailers comprehensive online analytics.

Traffic Analytics

The in-store data you need to make fact-based decisions

Our smart solution is aimed to increase site profitability, data intelligence, customer experience and satisfaction levels across several industries including shopping malls, retailers, transportation, banking, and amusement parks. Our traffic solution captures smartphone WiFi signals in predefined areas and conversion points within indoor and outdoor spaces giving retailers comprehensive online analytics. These analytics include, but are not limited to heat mapping, traffic flow, conversion rates, dwell time, mall traffic, and window reporting. These real-time data analytics allow merchandising, operations, and marketing to be based more on a science than an art, which will create an industry advantage on new and growing trends.

The Benefits

  • Micro level data capture
  • Detection accuracy and granularity
  • Real time or interval data feeds
  • Heuristic data pattern recognition
graph marketing - digital analytics - finance concept
retail analytics, real time capture, Traffic analytics within a large mall

Value Proposition

  • Precise foot traffic data and consumer behavior pattern recognition
  • Low-cost solution with measurable ROI
  • Optimizes traffic, staffing, and maximizing sales performance
  • Customized consumer notifications via defined preferences and promotions
  • Employee detection and allocation (based on frequency, time period seen) provides future effectiveness for customer service
  • New & Repeat visitors (optimizing shopper’s experience for continued repeat visits)
  • Company, region & location
  • Recency (time proximity of last & first visits)
  • Frequency (multiple dates and times of visits)
  • Visit duration (average dwell time)
  • Bounced Traffic (customers that walked in & left within a defined time period)
  • Detection accuracy and granularity
  • Bypass Traffic (customers that walked in front of location)