Product Capabilities

iViu’s Positioning System (iPS), hardware components, firmware, algorithm, and positioning software provide precise location detection and superior data for analytics systems & business intelligence solutions.

iViu’s data sensors, called “iDTags˝, are the size of a deck of playing cards, and strategically installed at the perimeter and/or interior of physical locations. iDTags are powered by standard electrical power or PoE (Power over Ethernet). iDTags sense and track the presence of Wi-Fi devices hundreds of times a second. As Wi-Fi devices are sensed the iDTag captures and encrypts the time, location and a unique device ID (iViu UDID). It sends this data over existing or dedicated networks to a cloud-based data repository. The iViu Service then processes, positions and aggregates the data for delivery in the form of a data feed. The data feed is transmitted in intervals or in real-time to be ingested into 3rd party applications or analytics dashboards for further analysis, presentation, or event triggering.

System Specifications


  • Unique device identification
  • Beacon broadcast
  • New/returning sighting
  • Frequency/recency of sighting
  • Aggregate or real-time data feed
  • Accuracy range from 3’ to 150’


  • Traffic analytics
  • X,Y coordinates
  • Dwell times
  • Campaign optimization
  • Operations optimization
  • Security and loss prevention
  • Attendance and check-in
  • Strategic business intelligence
  • Integration with loyalty apps
  • Integration with in-store engagement apps


  • PoE Compliant
  • Micro USB 3.5v Power
  • Daisy Chain Capability
  • Unique MAC Address
  • Broadcast rate 60 -90 times per second
  • Upgrade Firmware Over the Air
  • Embedded 2.4 GHz 802.11 b/g
  • WEP-128, WPA-PSK (TKIP),
  • WPA2-PSK (AES)
  • Operating Voltage: 3.3V (typical)
  • Temperature Range: -40C to +85C
  • Low-Current Consumption
  • Rx mode: 40 mA
  • Tx mode: 120 mA at 0 dBm
  • Frequency: 2.412 to 2.462 GHz
  • Receive Sensitivity: -83 dBm Typical
  • Power Output: 0 to +12 dBm
  • Whip antenna options